Spending on experiences versus possessions advances more immediate happiness

According to new research from the McCombs School of Business at The University of Texas at Austin, some purchases are better at sparking happiness than others.
Lead author Amit Kumar, assistant professor of marketing, and his team of researchers revealed that consumers are happier when they spend on experiential purchases rather than material ones. The paper, "Spending on Doing Promotes More Moment-to-Moment Happiness than Spending on Having," is published in the May 2020 issue of the Journal of Experimental Social Psychology.

Read More